Fuel Creative, Inc.

Todd Hervey

Owner – Creative Director -Chief Storyteller

This is a screen grab of one of the very first videos Todd made when he was 15 years old.

Synopsis: Three friends go on a cross country quest — filled with danger, tragedy and inappropriate humor — to find the perfect bag of potato chips.  (no kidding).

Todd’s definitely a genius, we’re just not sure about what exactly. It’s never a dull moment with him in the edit suite, on a shoot, at the bar, around the campfire, even at Food Lion getting milk.

Pam Hervey

Owner-Producer-Writer-Life Juggler

Pam loves challenges and she sees them often as a founder of Fuel Creative.   Equipment has changed, client’s needs have changed and the attention-span of an audience has changed.  The challenge is always staying one step ahead of those changes and Pam has done that for Fuel Creative since day one (which was March 12, 2003, in case anyone is counting).

As a producer with over 20 years of experience in short form, long form, corporate, broadcast and documentary style production, Pam loves writing, interviewing and editing the stories that audiences want and need to hear.

Beyond running a small business, she is also active in the RVA non-profit community. She is a board member and instructor at the Institute on Philanthropy at the University of Richmond, an adjunct instructor at VCU’s Robertson School for Media and Culture and runs ember, a division of Fuel that focuses on strategic communications and public relations for non-profits so they can raise more money, reach more donors, and provide more services to the community.

She has a Master of Science in Strategic PR from VCU, and a B.A. in Journalism from Penn State University’s College of Communications.  She’s also a mom of twins, so she knows a little bit about having overcoming obstacles, having patience and understanding the primal need for sugar at certain parts of the day.

George Parker

Senior Editor- Producer & Pied Piper

Oh what a wonder Mr. Parker is!   George has seen it all in the RVA production industry.  Why?  Because he’s worked at most of the companies in town and with just about everyone who’s anyone in his 30+ year post-production career.

We don’t think anyone has EVER said anything less than exceptional about George Parker and if they ever did, we imagine that the world would completely stop, flip upside down and start rotating in a different direction. It just wouldn’t happen.

A talented musician, George raised three more talented musicians and can often be found strumming his guitar during a render session.   George has been playing foosball at Fuel since 2007 and probably has more Facebook friends then any of us combined.

Whitney Whiting

Editor – Producer

 Just when she thought she was out… we pulled her back in!

Whitney came to Fuel straight out of VCU Film and Photography school, worked for us for six years and then left to find the sun in California. A year later, she came back to Richmond and we’re better for it!!

Whitney doesn’t just tell stories, she creates them, writes them and affects them as an assertive leader in the RVA community on issues that could change the course of its’ history.   She has passion for everything, including her work for our clients and it shows everyday.

Trish Thagard

Finance Manager

This is what Trish sees =  Accounts Payable, Aging Summary, Profit/Loss, Invoice Receivable, etc.

This is what the rest of us see =  @#$%%%^^^&**,%^&&%&&((**(,_))(*(%#@#$,etc.

Trish and her husband Bob were co-owners of Fuel for 10 years, so Trish understands the importance of working within a budget. She’s the Chief Invoicer, Chief Report Maker, Chief Collector and Chief Bookkeeper, all wrapped into one. And thank goodness for that, because none of us want to do it.