Owner – Creative Director -Chief Storyteller
This is a screen grab of one of the very first videos Todd made when he was 15 years old.
Synopsis: Three friends go on a cross country quest — filled with danger, tragedy and inappropriate humor — to find the perfect bag of potato chips. (no kidding).
Todd’s definitely a genius, we’re just not sure about what exactly. It’s never a dull moment with him in the edit suite, on a shoot, at the bar, around the campfire, even at Food Lion getting milk.
Pam loves challenges and she sees them often as a founder of Fuel Creative. Equipment has changed, client’s needs have changed and the attention-span of an audience has changed. The challenge is always staying one step ahead of those changes and Pam has done that for Fuel Creative since day one (which was March 12, 2003, in case anyone is counting).
As a producer with over 20 years of experience in short form, long form, corporate, broadcast and documentary style production, Pam loves writing, interviewing and editing the stories that audiences want and need to hear.
Beyond running a small business, she is also active in the RVA non-profit community. She is a board member and instructor at the Institute on Philanthropy at the University of Richmond, an adjunct instructor at VCU’s Robertson School for Media and Culture and runs ember, a division of Fuel that focuses on strategic communications and public relations for non-profits so they can raise more money, reach more donors, and provide more services to the community.
She has a Master of Science in Strategic PR from VCU, and a B.A. in Journalism from Penn State University’s College of Communications. She’s also a mom of twins, so she knows a little bit about having overcoming obstacles, having patience and understanding the primal need for sugar at certain parts of the day.
Senior Editor- Producer & Pied Piper
Oh what a wonder Mr. Parker is! George has seen it all in the RVA production industry. Why? Because he’s worked at most of the companies in town and with just about everyone who’s anyone in his 30+ year post-production career.
We don’t think anyone has EVER said anything less than exceptional about George Parker and if they ever did, we imagine that the world would completely stop, flip upside down and start rotating in a different direction. It just wouldn’t happen.
A talented musician, George raised three more talented musicians and can often be found strumming his guitar during a render session. George has been playing foosball at Fuel since 2007 and probably has more Facebook friends then any of us combined.
Editor – Producer
Just when she thought she was out… we pulled her back in!
Whitney came to Fuel straight out of VCU Film and Photography school, worked for us for six years and then left to find the sun in California. A year later, she came back to Richmond and we’re better for it!!
Whitney doesn’t just tell stories, she creates them, writes them and affects them as an assertive leader in the RVA community on issues that could change the course of its’ history. She has passion for everything, including her work for our clients and it shows everyday.
This is what Trish sees = Accounts Payable, Aging Summary, Profit/Loss, Invoice Receivable, etc.
This is what the rest of us see = @#$%%%^^^&**,%^&&%&&((**(,_))(*(%#@#$,etc.
Trish and her husband Bob were co-owners of Fuel for 10 years, so Trish understands the importance of working within a budget. She’s the Chief Invoicer, Chief Report Maker, Chief Collector and Chief Bookkeeper, all wrapped into one. And thank goodness for that, because none of us want to do it.
Matt is a man of very few words.
So here’s some words to describe him.
VA Beach bum.
Ryan is kinda like Mr. Snuffleupagus because he doesn’t live in RVA and sometimes only Todd really SEES him.
Nestled deep in the North Carolina highlands, Ryan has a business degree but threw all that promise out the window in order to become a film/video expert. He has a Master’s Degree from SCAD (Savannah College of Art & Design for Film and Television) which definitely makes him cooler than the rest of us. He’s also a nerdy professor at Elon University where he teaches the younger generation what film actually looks like.
But let’s be honest here — we hire Ryan because he’s really good at what he does and that’s the gosh darn truth. But we will also admit that we like having him around because he’s a Steeler Fan.
Editor – Ops Specialist – Monster Multitasker
Alee knew at an early age that she was going to be involved in the storytelling business. As a kid she would watch movies over and over again quickly wearing out many a VHS tape. In High School, the discovery of Movie Maker really sealed her fate by letting her bring the stories that inspired her to life. But it was her time in the VCU Cinema program that really prepared her for the industry. Since then she’s cut short films, corporate videos, films entirely produced in 48 hours, commercials, music videos, behind the scenes documentaries and even a cooking competition!
Each day as an editor brings variety with something new and interesting to work on. Even when rendering she wastes no time using it to provide the team technical guidance streamlining workflows, ensuring video quality control, and in general getting nerdy about organization. Everyday Alee follows her passion to transform creative concepts into stories that inspire novel ideas.
Outside of the edit cave Alee is an avid knitter, podcast enthusiast, and recipe modifier. She enjoys spending time with her better half and debating on whether they are dog or cat people or just video game playing people.